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Demographics

Affluent Client Base

Website and Newsletters provide coverage to the most affluent readers in Wellington and Palm Beach County, including many CEO’s, Presidents and Company owners as well as Doctors, Attorneys, Local Celebrities, and International Equestrian Stars...all groups that influence trends and buying decisions.

Concierge Club

Nearly 2,000 members of the exclusive Palm Beach Concierge Club

General Audience

Almost 20,000 Residents in almost 100 HOAs and growing monthly

Specifics of the Audience

60% Female, 40% Male
59% drive at least one luxury automobile
70% visit hair/nail salon monthly
80% dine out a minimum of 5-10 times per month
61% play Golf or Tennis
42% participate in Equestrian Sports
85% have purchased jewelry in the past 12 months
28% have done a major home renovation in the past 12 months
Average home price +/- $700,000

Palm Beach County Demographics

Median age: 43.

Most prominent age group: 45 to 54 years

Females: 51% of the population

Males : 48% of the population

 

Number of households:  506,414

Household income range: $50K-$75K

WWW.PBCCA.ORG
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